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Health + Fitness PR BLOG

For my J452 Strategic Public Relations Communication class, I analyzed, researched and created my own content directed toward the health and fitness PR industry.

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peacehealth INFOGRAPHIC

Teaming up with the PeaceHealth Rides bike share program was an exciting project which allowed me to expand my creative elements of design. Since the project, I have started brainstorming with their PR team for future design projects.

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Boston Marathon FEATURE STORY

During my time as a high school reporter I published a story, which was later featured in The Oregonian, about a faculty member who participated in the Boston Marathon during the tragic bombing.

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bend photo contest NEWS RELEASE

For my J352 Strategic Writing and Media Relations class, I created a news release article about a promotional photo contest established by the city of Bend, Oregon.

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Trail Blazers communication

Audit

As a RIP City native, I knew my hometown’s NBA team would be a great foundation to research for my J352 class’s communication audit project. Included is a thorough SWOT analysis and research focused on their community involvement, brand representation and the history of how it all started.

For my J453 Strategic Planning and Cases class, I worked with a team of aspiring public relations professionals to create a campaign focused on the re-branding of clothing brand, American Apparel.

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As an Account Executive for Allen Hall Public Relations, the student-run PR firm within the School of Journalism and Communication, I worked with a team of five people to represent Cowbucker, a Eugene-based hat company. In this role, I was in charge of tracking audience engagement for social media platforms as the media relations coordinator.